How to Compose an Email Template

Use Resquared to send personalized emails to prospects quickly and efficiently

From the List you have created, click on the yellow button on the upper right hand corner “Compose Email”.

From there, click “create template” in the upper right hand corner or select the template you would like to use.

You will now be viewing the template creation page. It will auto complete the fields in order for you to get an idea of what each section should look like. We recommend following our best practices for email template creation to help you best avoid SPAM and get to the inbox!

You can read more about best practices at the link below: 

Best Practices and Templates

Template Creation

• Email Template Title: is the name of the template. This is only viewable by the creator of the template, so feel free to name it whatever you think best fits the template. 
  
• Email Subject: you want to be clear and concise, avoiding bloat words. Keep the subject line short. The goal is to get them to open the message.  Include the use case/category of business you are reaching out to and the search area in the message to help with personalization.
  
• The Message:  This contains the body of the email you will be sending.
  
  • Send a short plain-text email. Emails that contain no special formatting, no images, no links, and no attachments are more likely to bypass spam filters.  As an added benefit of using plain-text emails, they usually get 10x higher reply rates. 
  • Personalize your email!  When you address someone by their first name or include the name of their business,  the recipient feels important, like you are only reaching out to them—personalization results in higher response rates. Resquared will insert the business name for you when you use the [business_name] merge field to autofill any business name you send an email to, making it extremely convenient and getting rid of the tedious task of changing each email to custom fit each business.
    • Click on the “add custom text” button right above the message box and select [business_name]. It will insert the merge field wherever your cursor is on the screen. 
      
  • Include a short, plain-text signature. Sign off with your name, your company or role, and whichever phone number you'd like prospects to reach out to you with. Allow the prospects to see you as a real person with an email signature, but keep any HTML and links out of it in order to avoid being identified as spam.
    • Thanks,
      Name
      Company Name/Job Title
      Phone Number

Preparing to Send 

Before going on to send emails, it is extremely important that you rate your template. This can be done by pressing the “Rate Template” button. This is located on the bottom right hand corner of the email modal in a blue box. 

Resquared provides analytics about your template, producing details about your word choice, word count, contact information, and greeting to ensure you have the best chance for success.

After making sure your template passes the template checker you can proceed by pressing the “Continue to emails button” in the bottom right hand corner. 

Other Tools for Email Template Creation

• Duplicate a template by clicking on the “duplicate” button to the right of the title of the template you would like to duplicate. 
• Pin commonly used templates by hovering over any custom template and pressing the pin to the top. This will push that template to the top of the list as well as adding a star to it so it can easily be found.
• Delete custom templates by hovering over the template and pressing the delete button. A popup will appear to confirm that the deletion is intentional. Once a template is deleted, it cannot be recovered.

On the Email Creation Screen you can add an AI Snippet:

This feature will insert a snippet of AI-generated, context-based text in order to customize each email which will help you avoid spam filters.

Read more about this feature at the link here. 

• • Once a template has been used over 500 times we mark these templates as stale. This is to avoid users being sent to spam by sending out too many emails that are identical to each other.
  • Emails that are stale are marked as such on the template selection screen. Stale templates cannot be used unless you have changed at least 20% of the body text and 50% of the subject. This will freshen the template and will allow you to use it again.
  • We also recommend users switch templates after sending 50 of the same one in a row to prevent your domain reputation from decreasing due to suspicion of sending spam

Video Walkthrough