It’s measured on a scale from 1–100, where higher scores indicate a stronger likelihood that a business will engage and reply.
Originally inspired by Beth Azor’s approach to evaluating tenant quality, the RE2 Score has evolved beyond simple popularity metrics.
How the RE2 Score Works
The score now combines multiple signals, including:
- Business visibility and activity signals (such as reviews and online presence)
- Engagement patterns we see across similar businesses on Resquared
- The probability that a business will respond and turn into a lead based on real campaign data
In short: it’s not just about how visible a business is online. It’s about how likely that business is to actually raise their hand.
How to Use the RE2 Score
You can click on the RE2 Score column in your search results to sort businesses from highest to lowest score.
By prioritizing outreach to higher-scoring businesses, you focus on companies more likely to reply.
While lower scores don’t mean a business is a bad fit, higher RE2 Scores help you work smarter by starting with the businesses most likely to convert.
Have questions or running into technical issues? Our best email is human@re2.ai
For guidance on campaign strategy, reach out to our Resquared Coach: resquaredcoach@re2.ai