The RE2 Score, inspired by Beth Azor, rates on a scale of 1-100 (100 being best) how popular a business is based on the number of Yelp reviews a business has, and the quality of those reviews. By clicking on the RE2 Score column, you can sort by order of popularity. Not only are popular businesses more likely to be interested in expanding, but if you consistently prioritize reaching out to more popular businesses, your future tenants and clients will be, on average, higher quality.