Use Demand Reports to find out the estimated demand for different types of businesses in an area
What are Demand Reports?
Demand Reports, provide data for understanding local searches for small business products and business services. Local search is a massive source of data for hyper local market intelligence. 46% of all Google searches have local intent. That's over 1.6 billion searches every day where consumers are trying to find a product or service provider nearby. Source
This is not only one of the largest location based datasets ever available, it is also the strongest indicator of buying intent. The average online search results in a purchase about 2.6% of the time. Source. The average local search? Results in a purchase over 28% of the time.
Through an exclusive partnership with a search engine data provider, Resquared is able to provide all clients with data on neighborhood (by default, zip code) level search engine volume. These reports are free for all users.
How do I use Demand Reports?
Select any location you'd like to pull a report from. Select the blue 'New Demand Reports' button at the bottom of the location page.
This will bring up a modal asking you to type in and select an address of the space you're looking to fill, or something general to the area you would like to search within. The report you generate will pull results from within the zip code of the address you're searching in over the last 30 days.
Select 'Generate Report' and your report will be emailed to you with 10-15 minutes.
NOTE: Please keep in mind that you can pull 2 demand reports per month.
NOTE: All previous pulled demand reports will appear on the demand report page so you can redownload them at any time.
What is the methodology used to create Demand Reports?
Resquared ingests the raw data for search engine volume across a preset list of over 50 categories. Our data science team then compares this data to all other areas across the country and nearby markets to provide comparisons.
KEY
Geography: By default, Demand Reports measure a zip code. This allows for consistent comparisons across the entire U.S.
Local Search Percentage: The percent of all local searches that fall within the category.
National Average: Comparison of the percent of local searches for a category in this zip code relative to other zip codes in the entire U.S.
City Average: A localized comparison, best used for comparing nearby zip codes and understanding the relative demand for a category in a market. This also compares the percent of local search.
Business Counts: The total count of businesses in the selected geography that match the category according to the Resquared database.
Video Walkthrough