--- title: Market Demand description: Use Demand Reports to find out the estimated demand for different types of businesses in an area --- [Skip to content](https://learn.re2.ai/demand-reports#main-content) [![Logo for dark backgroundd](https://learn.re2.ai/hs-fs/hubfs/Logo%20for%20dark%20backgroundd.png?width=160&height=41&name=Logo%20for%20dark%20backgroundd.png)](https://app-v2.re2.ai/login?utm_source=knowledge-base) Open main navigation Close main navigation - [Log in](https://app-v2.re2.ai/login?utm_source=knowledge-base) [Log in](https://app-v2.re2.ai/login?utm_source=knowledge-base) Welcome to Resquared Knowledge Base! - There are no suggestions because the search field is empty. 1. [Re2 Knowledge Base](https://learn.re2.ai/?hsLang=en) 2. [Features](https://learn.re2.ai/features?hsLang=en) # Market Demand In the Market Demand section, you can create Demand Reports to find out the estimated demand for different types of businesses in an area. Local search is a massive source of data for hyperlocal market intelligence. **46% **of all Google searches have local intent. That's over [1.6 billion searches](https://www.safaridigital.com.au/blog/local-seo-statistics/) every day where consumers are trying to find a product or service provider nearby. This is not only one of the largest location based datasets ever available, but it is also the strongest indicator of buying intent. The [average online search results](https://firstpagesage.com/seo-blog/average-seo-conversion-rate-by-page-type-fc/#:~:text=According%20to%20our%20internal%20data,or%20e%2Dmail%20list%20signup.) in a purchase about 2.6% of the time. The average local search? **Results in a purchase over 28% of the time.  ** Through an exclusive partnership with a search engine data provider, Resquared can provide all clients with data on neighborhood (by default, zip code) level search engine volume. ### **How do I use Demand Reports?** Go to the Market Demand section or [access it here.](https://app-v2.re2.ai/market-demand?utm_source=knowledge-base) ![](https://learn.re2.ai/hs-fs/hubfs/image-png-Dec-11-2025-05-06-41-7138-PM.png?width=670&height=204&name=image-png-Dec-11-2025-05-06-41-7138-PM.png) Click in Request market demand report (**dark button in the right side of your screen**). Search by address, city or ZIP code, select your location, and click in Request. Your report will be emailed to you with 10-15 minutes. ![](https://learn.re2.ai/hs-fs/hubfs/image-png-Dec-11-2025-05-07-19-4127-PM.png?width=385&height=217&name=image-png-Dec-11-2025-05-07-19-4127-PM.png) You can **pull 2 demand reports per month**. All previous pulled reports will appear on the demand report page so you can **redownload them at any time. ** ### **What is the methodology used to create Demand Reports?** Resquared ingests the raw data for search engine volume across a preset list of over 50 categories. Our data science team then compares this data to all other areas across the country and nearby markets to provide comparisons.  ![demand-report-example](https://learn.re2.ai/hs-fs/hubfs/demand-report-example.png?width=302&height=375&name=demand-report-example.png) #### **Key** **Geography:** By default, Demand Reports measure a zip code. This allows for consistent comparisons across the entire U.S.  **Local Search Percentage**: The percent of all local searches that fall within the category.  **National Average**: Comparison of the percent of local searches for a category in this zip code relative to other zip codes in the entire U.S.  **City Average**: A localized comparison, best used for comparing nearby zip codes and understanding the relative demand for a category in a market. This also compares the percent of local search.  **Business Counts**: The total count of businesses in the selected geography that match the category according to the Resquared database.  ### **Loom**   Have questions or running into technical issues? Our best email is **human@re2.ai ** For guidance on campaign strategy, reach out to our Resquared Coach: **resquaredcoach@re2.ai** - [User Guides](https://learn.re2.ai/user-guides?hsLang=en#main-content) - [Getting started](https://learn.re2.ai/user-guides?hsLang=en#getting-started) - [Creating a list](https://learn.re2.ai/user-guides?hsLang=en#creating-a-list) - [Sending emails](https://learn.re2.ai/user-guides?hsLang=en#sending-emails) - [After sending emails](https://learn.re2.ai/user-guides?hsLang=en#after-sending-emails) - [Features](https://learn.re2.ai/features?hsLang=en) - [Best Practices + Templates](https://learn.re2.ai/best-practices-templates?hsLang=en) - [FAQ's](https://learn.re2.ai/faqs?hsLang=en) 2261 Market Street #4160 San Francisco, CA 94114 Copyright © 2026, Resquared Inc.