--- title: Commercial Real Estate Email Best Practices description: Emails are the most underrated tool in CRE for getting leads. --- [Skip to content](https://learn.re2.ai/cre-email-best-practices#main-content) [![Logo for dark backgroundd](https://learn.re2.ai/hs-fs/hubfs/Logo%20for%20dark%20backgroundd.png?width=160&height=41&name=Logo%20for%20dark%20backgroundd.png)](https://app-v2.re2.ai/login?utm_source=knowledge-base) Open main navigation Close main navigation - [Log in](https://app-v2.re2.ai/login?utm_source=knowledge-base) [Log in](https://app-v2.re2.ai/login?utm_source=knowledge-base) Welcome to Resquared Knowledge Base! - There are no suggestions because the search field is empty. 1. [Re2 Knowledge Base](https://learn.re2.ai/?hsLang=en) 2. [Best Practices + Templates](https://learn.re2.ai/best-practices-templates?hsLang=en) # Commercial Real Estate Email Best Practices If you're using [Resquared AI](https://learn.re2.ai/how-to-use-ai-sequences?hsLang=en) to create your campaigns, these email best practices are already built in. But it’s still important to know them, especially if you plan to make manual edits. ### **Subject line** **Use the formula type of business + area**  Your subject line is what makes people open your email. You need to grab attention — everyone’s inbox is crowded — and the best way to do that is by adding a local touch so they know the message is meant for them. *Space available for Med Spa in Santa Monica* *Space available for Pet Groomer in Tampa*  *Downtown Denver Space Available for Coffee Shop Midtown Center Needs Dental Office* ### **Email body** **Keep it short and plain text** — no links, attachments, or fancy formatting. Include **brief but unique details** about the space and the neighborhood. Think about your property’s number one selling point. Is it anchored by a major retailer? Located in a high-traffic area? Near a popular landmark? Lead with that. *I'm working with a Publix-anchored shopping center in the heart of Chicago. We have a former Nail Salon space avaiable.* *I'm working with a high-traffic mixed use development, down the street from AT&T stadium. We have an space avaiable that would be great for local mexican restaurant.* Then ask: *Do you have any plans to relocate or expand?* *Can I send you some more information?* ### **Personalize with Snippets** Personalization drives higher response rates. [Use our Snippets](https://learn.re2.ai/ai-snippets?hsLang=en) where it makes sense. ![](https://learn.re2.ai/hs-fs/hubfs/image-png-Oct-21-2025-12-39-29-2030-PM.png?width=688&height=331&name=image-png-Oct-21-2025-12-39-29-2030-PM.png)   *I was reading about \[business\_name\] and I thought you would be a great fit!* *I think \[business\_name\] would be a great addition to our center.* ### What to avoid #### **Exact addresses or square footage** This isn’t a spam issue, it’s strategy. **Your first email should focus on getting a response**, not closing the deal. Once they reply, your email address is “safe,” and you can follow up with details and attachments later. Avoid giving too much info too soon. You don’t want them to self-eliminate if this space doesn’t fit, because another one might. #### **CRE jargon** Avoid terms your recipient might not know, like *lifestyle center*, *power center*, *inline*, *outparcel*, or *Class A/B/C*. Even *second-generation space* can sound confusing. Use *former* or *built-out* instead.   ### What We Learned from 5 Million CRE Cold Emails [Check out the complete study here](https://landing.re2.ai/what-we-learned-from-5-million-cre-cold-emails?utm_source=knowledge-base&hsLang=en) Have questions or running into technical issues? Our best email is **human@re2.ai**  For guidance on campaign strategy, reach out to our Resquared Coach: **resquaredcoach@re2.ai** - [User Guides](https://learn.re2.ai/user-guides?hsLang=en#main-content) - [Getting started](https://learn.re2.ai/user-guides?hsLang=en#getting-started) - [Creating a list](https://learn.re2.ai/user-guides?hsLang=en#creating-a-list) - [Sending emails](https://learn.re2.ai/user-guides?hsLang=en#sending-emails) - [After sending emails](https://learn.re2.ai/user-guides?hsLang=en#after-sending-emails) - [Features](https://learn.re2.ai/features?hsLang=en) - [Best Practices + Templates](https://learn.re2.ai/best-practices-templates?hsLang=en) - [FAQ's](https://learn.re2.ai/faqs?hsLang=en) 2261 Market Street #4160 San Francisco, CA 94114 Copyright © 2026, Resquared Inc.